The Three Things we did to Raise our Budget to $8.3 Million in Five Years with Richard Ayoub


How do you shift when your nonprofit grows rapidly, and you need to increase your budget? The angel food project is an inspiring example of growing and increasing their budget to serve more people.

Conversation Highlights: 

{00:32} Introduction of Richard Ayoub

{01:45} How did Angel food project get set up?

{04:09} How your products help impact and increase the longevity of the people that you’re serving.

{08:05} The impact on your local community. 

{10:09} Getting Partners in other areas that do these same things or plans for expansion to get into different markets to help new people with the same problems. 

{16:34} Story of Richard’s biggest success

{22:50} The need for volunteers and coordination.


Remarkable quotes: 

We went from a $3.8 million budget. This year we’re presenting to our Board of Directors an $8.3 million budget.

We were founded in 1989 in response to the AIDS crisis.

Eating the right ingredients is better than taking medicine.  

They’re the hidden people of your community. They’re the people who can’t get out of their house, but I know you care about them. 

During COVID we went from serving 1500 people a day to 2300 people a day, so we’re serving 800 more people than we did before.

We used to cook and prepare and deliver 650,000 meals. We just skyrocketed to a million in 2020 and that’s why we have an 8.3-million-dollar budget. 



Twitter @projangelfood

Instagram @projectangelfood


Bio: Richard Ayoub

Richard is an energic force who exemplifies what it is to lead with love. He joined Project Angel Food in May 2016 after serving as Interim Executive Director for six months.

He is the Past Chair of the California Food is Medicine Coalition (CalFIMC) and is on the Advisory Council of the Food Is Medicine Coalition (FIMC), a national association of medically tailored food and nutrition service providers.

 During Richard’s tenure at Project Angel Food, he has more than doubled the amount of clients served from 1,050 to 2,300 a day! He is a 2021 Los Angeles Business Journal Award nominee for Non-profit Executive of the Year, a KNX Hero, and was awarded Executive of the Year by Los Angeles Blade Magazine. In 2018, he also received an LGBT Leadership Award by the Los Angeles City Council, was named a Stratiscope Impact Maker, received the 2018 Community Service Award by the Rotary Club and the Humanitarian of The Year Award at The Sue Wong Academy Gala. His leadership propelled Project Angel Food to be selected Non-profit of The Year by State Senator Ben Allen, the City of West Hollywood, and LA Blade readers in 2019, 2020, and 2021.

 With his guidance, commitment to excellence, and to our clients, Project Angel Food earned the highest rating on Charity Navigator- 4 Stars in 2020, and 2021. Richard was raised in El Paso, Texas, and earned his Bachelor of Arts degree from the University of Texas at El Paso. He is an Emmy-award-winning television and news producer, who has run newsrooms in Texas, Arizona, Florida, and Los Angeles, in addition to the syndicated magazine show Extra.

In July of 2020, he used those skills to executive produce Project Angel Food’s Lead with Love Telethon on KTLA 5. Richard is a hands-on leader who frequently delivers meals, sometimes on his own, and sometimes with elected like Congressman Adam Schiff, Mayor Eric Garcetti, and L.A. Councilmember Mitch O’Farrell; or celebrities such as Jesse Tyler Ferguson, Adam Lambert, or the Duke & Duchess of Sussex – Harry & Meghan. But Richard says that the real stars are Project Angel Food’s clients.


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