The Seven Essential Stories Charismatic Leaders Tell: Kurian Tharakan

You can move people with the power of a story. Your brand will be created and clarified in storytelling. You must learn to tell stories to be successful. Kurian shares the seven essential stories charismatic leaders tell.

Listen Here

Watch Here

Conversation Highlights

{00:37} Introduction of Kurian Tharakan

{02:51} One story Kurian tells

{08:59} Your brand revolves around meaning embedded in storytelling

{11:34} Building off a story and painting a picture of a person

{13:29} A customer is the same thing as a donor

{17:53} How to make sure you are not wasting advertising money

{17:59} Being specific on your channels

{21:27} The key elements of an origin story

{26:36} Getting the headlines

{29:51} You need to spend some money to reach the people you want to reach

{31:20} Kurian tells the story of the mighty winds

{31:23} What is a story about

{37:10} You must be professional

{38:57} Roadblocks you need to avoid

Remarkable Quotes

“There're obstacles in the way of obstacles”

Kurian Tharakan Tweet

“We are storytellers. We need to master storytelling to master communication.”

Kurian Tharakan Tweet

“Youth Emergency Shelter. Such a clear brand. Such a clear purpose.”

Kurian Tharakan Tweet

“You can draw the potential donor into the story to understand there's a problem.”

Travis Johnson Tweet

“The whole purpose of communication is response.”

Kurian Tharakan Tweet

“You can't market to a 25-year-old donor the same way you can market to a 45-year-old.”

Kurian Tharakan Tweet

Resources

Book: The 7 Essential Stories Charismatic Leaders Tell

7 Essential Stories Infographic

Connect with Kurian Tharakan

Kurian Tharakan Bio

Kurian Mathew Tharakan is the founder of the sales and marketing strategy firm, Strategy Peak Sales & Marketing Advisors, and a 27-year veteran of the sales and marketing industry. He has consulted for companies in numerous sectors. Mr. Tharakan is also the author of the Amazon Bestseller, “The 7 Essential Stories Charismatic Leaders Tell,” which details how anyone can move people and mountains with the power of story.