Shake it off Leadership: Betsy Cerulo

Feeling burnt out, overwhelmed, and wondering if you can continue?

Betsy Cerulo is the CEO of AdNet/AccountNet, a professional staffing company, and searches firm based in Baltimore. Betsy collaborates with large corporations, but today she joins us to talk about her book “Shake it off leadership.” Betsy will explain how we can recharge our batteries, unpick our poisons, and gain financial health.

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Conversation Highlights

{01:00} Betsy’s story
{
03:58} The purpose and goal of writing the book, Shake it off Leadership
{
08:58} How to recharge your batteries
{
13:00} How to unpick your poison
{
19:00} Grieving on the job
{
23:13} Financial health
{
34:14} What people need to understand about the healing journey
{
35:20} The fakers and the takers

Notable Quotes

Burnout is dangerous, and it creeps up on us, I think most of us operate with it.

If you don't sleep, you lose your ability to solve problems.

Most people have behavior that they probably want to change.

Grief doesn't go away after the bereavement days are done.

Betsy Cerulo Bio

Betsy Cerulo is the CEO of AdNet/AccountNet, a successful 8(a) management consulting firm based in Baltimore, Maryland. AdNet is a Small Business Administration (SBA) certified 8a federal government contractor.

Betsy and AdNet have been recognized as a Baltimore Business Journal Top 50 Woman-Owned Business in 2021, 2020, and 2016; The Daily Record Top 100 Women in Maryland in 2020; Business Equality Magazine LGBTQ Legacy Leaders over 50 in 2019; Top 100 MBE/DEB in the Mid-Atlantic Region in 2018 and 2009; Baltimore Business Journal Leaders in Diversity in 2018; The Daily Record Most Admired CEO’s in Maryland in 2017.

Betsy is the Co-Founder of the Maryland LGBT Chamber of Commerce and the Maryland LGBT Foundation. Betsy is the author of Shake It Off Leadership-Achieving Success Through the Eyes of our Labels, Miss Crabapple and Her Magical Violin, a children’s book which was inspired by lighting up a child’s dream through their imagination. She is also a contributing author of two compilations Women Living Consciously and Keys to Conscious Business Growth.

Betsy lives in Baltimore with her wife, Susan, and their dog, Grace Kelly. Their son, daughter, and 3 grandchildren complete the picture with lots of creativity and laughter. Betsy is originally from New Jersey and holds a Master of Science Degree in Integrated Health Science from the Capital University of Integrative Medicine and a bachelor’s degree in General Studies from the Catholic University of America.

Connect with Betsy

 info@betsycerulo.com

 bcerulo@adnetp3.com 

443-629-9046.

Nonprofit Architect Links

Full Transcript

Welcome back to the show. I’m here today with the lovely Betsy Cerulo Betsy, how are you doing today? 

Travis, I am doing great, especially seeing you again, I’m even happier. 

Yeah, so none of you can know this. We tried recording a couple of weeks ago and there were storms, and the Internet is like “we’re not playing today” and we got cut off in the middle of it. 

So, this is our reschedule. We already love each other, so this is just going to be easy flowing. I want to say that Betsy is the author of “Shake it off leadership”, but I want to say. Betsy, who are you? What do you do? 

Well Travis, today I am the CEO of my company AdNet/AccountNet.

 We are a professional staffing company and search firm based in Baltimore. We’re a federal contractor. We do business with large corporations, and we are a great company. But today I’m in proposal mode so I’ve got that hat on.  I was happy to put away to come to talk to you about my book, Shake it off leadership. 

Oh, that’s so wonderful.  Betsy and I’ve talked a lot kind of behind the scenes. She’s such a phenomenal attitude. Such a fantastic viewpoint and just energetic. I don’t know if she told me her age or not, but like I couldn’t put her over 30 so I was just fantastic. 

You are wonderful, so you can take age and times it by two. No chance that’s through. That’s my age. 

We’re starting the show with the complete lie. There’s no chance she’s 60. Well, let you all decide for yourself. I think age is just a number. 

Right? 

Yeah, it doesn’t mean anything. 

Doesn’t matter. 

Or as old as we feel.

So, Betsy, I got to say I’ve been perusing your book here, and you’ve got some chapters in there that you look through, and most of the time your chapters and your subtitles knock me out of my sight. 

Like she gets into like nurses or nursing health, healthy business, and life relationships, she gets into health in the finish line, but the health one, man, the health one… I want to dive into it because it’s so impactful, not only for the nonprofit world but for whatever industry you’re in.   

But this checks out. I’m going to read these subtitles for you quickly.

Burnout. Unpick your poison. Grieving on the job. Financial health. 

I’m in burnout right now. For those of you that know me closely, I had a rough start in my year. it’s I don’t know first week or second week of May I did a retreat at a fantastic ranch. Shady Trail ranch.  It’s in Texas. It’s owned by Fletcher Cox; NFL Philadelphia Eagles defensive lineman and he is just a wonderful man. 

Top-bottom left-right like just seeing him out there with his animals like this is like the biggest grin on his face. I Played flag football with him with our group of people. Football was rough because I’ve got a gash on my back, like my whole leg. Looks like I got blasted with a shotgun because I took a little tumble out there.  I’m 40 now. I’m not exactly in my 20s and agile as I like to be. And for flag football, there’s it’s quite heavy. 

You held your own. Did you hold your own? 

I did, I scored two touchdowns, that’s pretty. 

Exciting, awesome yeah fabulous. 

The purpose and goal of writing the book, Shake it off Leadership

Yeah, the fact that my old, wide slow self was open is just because they had no respect for me at all so. In two of these things, what was the purpose and goal of writing Shake it off leadership, and then you thought it was so valuable to bring to the market. 

It was time that I told my story. 

You know, especially being from the LGBT community, there’s I didn’t see a lot of books out there from our community. They’re starting to be more and more, but still not many, and from a woman’s perspective. I am all about empowering women. 

Not like I wouldn’t want to empower you, but I will be all about empowering women to be at their best. And I wanted to take my experience and put it on paper to see how it could help someone else, and I think at this stage in my career, in my life, it was very cathartic for me and very healing, which is why I chose some of those titles of the chapters. 

I love it and I’ve had people telling me over the years I need to write a book and when ten people told me it’s like oh I’m going to write it then you know I didn’t have it then twenty-five people say write a book and then fifty and I think I’m well over one hundred now and I had started writing my book. 

And Long story short, got my car got broken into, and my backpack got stolen. I had my laptop before I understood the value of cloud storage. It was all on the hard drive and completely just crushed me losing all that cause it was like 85-word page documents. 

Yeah. 

And it got taken away.  I haven’t had the juice, but now, like with so much has happened since that point; I’m not sure where I would focus my book because I don’t believe that some random person in a store that doesn’t know who I am is going to be like oh like “an autobiography of Travis Johnson. Let me pick like this!” I’m not that level. I don’t think I don’t know who knows, they never know. 

You never know, but I thought, and I thought that too, I’d get to different points of the book, and I would say who the heck cares? Why did this or this and the other thing I just kept going with it and I think for me if I made it different for one? Two people that someone thought of life differently than I’m happy with that. I’m happy with that cause so many people helped to influence my life. So, if there’s a way that I can give back, like as part as my part of my legacy, that’s important. 

How to recharge your batteries

Yeah, absolutely no.  I fully agree. I got to figure out what the point is because I’ve got a lot of stuff I can talk about. Stuff that happened in my world. Do you know what I mean? I want to talk to you about health and especially burnout. What is it that you talk about burnout in your book like how did that affect you?  How did you move? How do you formulate it to help someone work through theirs? 

Burnout it’s dangerous, and it creeps up on us, and I think the majority of us operate with it more often than we think, because usually when you get to that point of burnout then it’s like Oh my gosh, I got to do something different. 

Take a vacation or retreat. 

A massage or something like that, but how long does it take us to get to that point now? Like I see I have a vacation coming up in a couple of weeks so I can feel myself counting down, but I often also feel myself getting a little toasty, and what that toasty is, that I might move more things around on my desk, or I may not feel. Or be as organized as I typically am, or my threshold for tolerance gets a little short, so I’ve got to do things in the interim because we can’t be on vacation all the time. 

You know, I’ve, getting short with people like the last week or so before I left, I got a little sharp with some people. I’m not that kind of guy like if I’m loud like if my volumes are up maybe I’m trying to like settle the room now get the room’s attention or like I’m boisterous, but I’m not like loud with a person like super rare so like when I did it and my wife is still recovering from brain surgery, but she’s at a point where she’s able to go to the grocery store. 

And she sent me a picture where she’s in nurse scrubs. She’s going to work today just for a couple of hours, you know. So, she’s not like I’m abandoning her or anything, but like it’s like she didn’t want me to go. She didn’t feel she was ready. I was like “Babe I wouldn’t suggest this if you weren’t ready.” You know she’s like “well, do you have to go?”

But like I yelled at this person, I was mean to this person. I said some things I regret to this person. 

I did this and it was like if I don’t do something to recharge, reconnect, whatever the thing is that’s not going to slow down. It’s going to get worse, and I don’t want to treat people in my circle like that. Even me.

I’m so happy and engaging. And joyful most of the time. This is the time when I’m just like, “man, I needed a break”

So, what do you do? How do you recommend people like to bring recharge into their day-to-day lives? 

Well, it can be simple things. You know. We have a beautiful day here in Baltimore and I think once you and I get done, I might go take a walk around my neighborhood just to clear my head.

You know, exercise is important, so whatever your mode of exercise is, I mean if you think about it, you don’t have to go pump out the iron for two hours. You can just do something for 20 min. It’s to break a sweat or to move your body differently. Yoga, you know I could go down the list, but there are so many things that if we gift ourselves 20 minutes. It can make a difference. 

You know, I know there are times when I just must sit in a hot bath for 1/2 hour and you know again, it’s not a lot of time, but it’s almost as though we have to push ourselves to permit ourselves than to take that break, where adding on staff, and I was interviewing someone this morning who used to work for me about 10-15 years ago.

I said I don’t like to micromanage people. I never really did, but you know I’m getting too old for watching over if you will. If we all know what? We must do it, let’s get it done. We all check-in, you know, I think when you have people who are leaders, that they’re constantly pressing you when they’re standing over your shoulder, that’s exhausting. So, if that’s how you lead or manage, cut it out and it’ll save you a lot of energy and you’ll feel better. 

I like me, I have so much to do in my day, but if I had to also like to stand over my people and I don’t want someone standing over me like that’s uncomfortable like they do the thing and they want to stand there and watch me do them as I like. 

Could you go away, and I joke I was in another interview, I don’t remember if I was the host or if I was the guest. I was like 3DS of the leading man. He’s like what 3DS leadership delegate, delegate disappear. 

Man get the heck out. 

Here, let me do the thing. Do you know? Let me do the thing.  Right? I’ll get back to you. Well, you know I do good work. You know that I get the job done, you know? I’m going to come to you if I hit a roadblock. I’m not just going to let it slide. 

You have to permit yourself. But really when you think about things like nutrition and health in general, like you, dedicate time to sleep and if you don’t sleep, you lose your ability to solve problems and you have all these other health concerns. Come up if you don’t eat. Let alone eat right. Like if you don’t eat it all right, you lose energy. You lose muscle mass. Then you get irritable, and it causes all sorts of problems. If you don’t dedicate time to, something else exercise, do yoga for 5 minutes, grocery store, meditation. 

Right? 

Light rest in the parking lot. 

Do five minutes of mindfulness before you’re running there and go through the groceries to run back. Then get home to cook. You’re in a parking lot somewhere. Take that time. 

That’s right, that’s right. You know every morning before my feet touched the floor, I will spend time in prayer. 

You know, before COVID, I tended to get up. You know, let the dogs out. Now the dog eats breakfast. Whenever I find a quiet spot in the house and I would meditate and I would pray and then I don’t know what it was, but through COVID I just said wow, I don’t have to commute. I might as well lay here and just say my prayers and you know that grounded me. So, when my feet touch the floor. I felt different. You know, I felt complete even before my day started and that was just a really small change. 

And start the day with gratitude. 

Every time. 

How to unpick your poison

Just puts everything in. It happens during the day and from a whole other perspective. 

The next part of this chapter is called unpick your poison and I’m so excited for you to share it with our fans, our listeners, and our followers. What does it mean to unpick your poison? 

I think in some way shape or form, most people have behavior that they would probably want to change. Mine happened to be with alcohol. 

I could drink with the best of them, and I don’t miss it because you know, I feel like I drank enough for a lifetime. You know, I got to a point. 

I’d been wanting to get sober for, I’d say about 15 years. I did go one year where I was, so that was the year I met my wife 24 years ago. so, I always had something to go back to. Like wow, something good happened. About seven years ago, I said, you know, I think I’m done. It doesn’t feel good anymore and I stopped, and I started going to AA meetings and working steps. And you know whatever practices I needed to and seven years later, I feel I feel so clear. 

Very different for me. Because my body feels better, I certainly have a lot more money in the bank. By not purchasing wine. You know, I’ve just loved wine, so there were just a lot of good things. There are a lot of good things, and you know, for some people it’s food. I get it. I’d like to sit on the couch most nights and chomp on my blue-chip chips or my pretzels and stuff, but. Does that help? Nope, so I stopped I started eating fruit at night doesn’t. Sound like fun? But I sleep. Better and I feel better and that’s fun. 

Oh absolutely, when I retired here at the end of February, a lot was going on in my life. A whole time, big things, were happening. Big T things. Big things were happening and got overwhelmed as most people would, and I can call my dad to talk to you about some things. He gave me a little bit of perspective and I was like you know what? Like appreciative perspective, but something that came out. Of conversation or a realization, if it wasn’t expressed verbally, was I’m not going to do anything right now that I don’t have to do. 

And when I got a little bit of space in there. I kept like just a little mini. A little mini thing next to my calendar and it was nothing more than a plus a circle or a minus after the event. 

I had it before the event and after the event and it was just done I feel good and energized after this thing? Is there no real kind of reaction whatsoever, or do I feel worse? Then the state goes into it. Like do I feel drained, do I feel worn down? And there were a couple of things on my weekly schedule. Kind of my weekly rotation that I was like. You know what? I don’t look forward to this thing when I’m doing it. I’m not interested. Like it feels painful when I’m there when I’m done. Like I feel drained. I went through and I got rid. Of that stuff, I’m not doing it. 

How do you feel now? 

Now I feel better. I feel better. I don’t dread a certain time of the day of the week, like when they have it coming and going. I’m like you know what I feel great right now. But when you start offloading this stuff, feel it. 

If it’s in your business or your nonprofit, you normally do it for some reason. See if someone. Else can do it or. See if it’s even necessary. That thing is not. Necessary like if you don’t do. It is for a couple of weeks, and it has no impact on the bottom line. Fine, just get rid of it altogether. 

That’s right, and you know that goes with the concept of delegating. I think sometimes people may think by delegating, oh, she’s lazy or she’s pushing her work off on somebody else or he is pushing her work off on someone else, my feeling is in my role. 

When you’re in a certain type of leadership, the position you’re supposed to be in visionaries must be a strategist. If we as leaders’ whatever level of leader you’re at if we start always getting involved in the minutiae, that’s not forwarding your company or your employees.

Now I have to tap myself on the shoulder periodically and say. Don’t do that. Something that I can do with my eyes closed might feel challenging to an employee who’s never done it, so I try my best to move things and distribute some of those tasks to my staff. I’m not perfect at it. But I’m getting better at it because I love it. The visionary work and the strategy. 

We look at our role as CEOs or executive directors or founders. The goal should be kind of twofold. One is that you are the spare tire when all the wheels running something goes flat, or someone needs time off. You’ve got to fire someone for some internal reason if someone gets sick? 

Yeah, right? 

You should. You’re qualified uniquely as that person steps in and fills that role in the interim. Retire, but the day-to-day stuff. the day-to-day tasks that are going to happen without you. 

That’s right. 

If you’re spending time doing that stuff, how can you drive the vision? How can you sell the opportunity? How can you navigate your business, your nonprofit, and your organization through the terrain? Right? If you’re busy, I don’t know drafting emails. They’re going to go out to whomever you can’t do both effectively no one can. 

Correct, correct? If you think of this right now. If you’re feeling this, you listen to my traps. I do both effectively. 

No, you don’t. 

You may be fibbing to yourself right now, or you’re the most amazing thing I’ve ever heard of, and I just don’t know you yet, in which case I want to. Hear from you. Send me an email and a nonprofitarchitect@gmail.com I want to hear that story if that’s a thing. 

Yes

When we’re looking at. 

You have to be careful. 

It’s so hard to do all of it. This stuff and it’s so much harder if you’re also trying to do everyone else. 

That’s correct. 

Grieving on the job

It’s even harder than normal. The next section is grieving on the job. I read through it, but I want to hear what that means coming from you. 

Well, sadly reality hit me back in 2011 one of my brothers died suddenly of a heart attack and it was such a shock to my entire family. So, what do you do with that? You have bereavement.

But grief doesn’t go away when your bereavement leave is done. So, then I had another brother who passed away suddenly 18 months later.

Sadly, I felt more prepared the second time. I seemed to kind of move through it a little bit more. I don’t know if ease is the right word, but I think I had more tools to help. I go through it, but grief you can’t… even though people try to you…  you can’t package it and put it in the closet. Because if you put it away over there it is going to show up unexpectedly.

I know that there were times I could mask it. I just knew. If I was having a tough day, I would tell my team in the morning. “I just want to let you know I woke up I’m kind of having a tough day you don’t have to walk around on eggshells with me. I’ll tell you if I need some, but I just want to tell you I’m feeling. I’m feeling a little shaky today” Then I would have my team say, why don’t you just stay home. 

“No, it’s not that I don’t want to work. I just know I’m not my usual self. I’m having some feelings, but I found that that was also a good model for my employees. That I could be strong enough to acknowledge. Look I’m having some feelings and I’m still able to do my job effectively. Or if it got to a point, I needed to go home a little bit earlier or I’m probably just going to not wake up with the alarm”

That would make big difference and it also permitted my employees to do that if they needed. 

Oh, that’s wonderful. 

I’m glad that you’re able to have that kind of transparency and vulnerability as a CEO to be able to share that than to allow your staff to also have that as well. 

Yes, so you know, remember, grief doesn’t go away after the bereavement days are done. 

That’s crazy. 

Financial health

So, you also talk about financial health in this chapter, and that’s not a subject that a lot of people want to talk about. They talk about leadership all day long. They gave me a talk about their leadership. They can talk about finances all day long cause I’m talking about their finances. 

What do you? Want people to understand and grasp their financial health? 

It’s all connected, so if you’re in some type of leadership role and you’re wanting to set good examples, it’s not smart.  I’ve seen this before many times, if your company is not doing well, it’s not smart to go out and buy a high-end luxury car brand new car as you’re either laying off people or you’re not being generous with your staff, and here you come rolling up and I would be stunned when some of my colleagues over the years would do that. 

I was in a peer advisory group where you were talking about some not-so-good things that don’t match so you have to be careful with how you portray yourself with your team if you are out there spending a lot of money, so is that a poison you need to unpick, or you’re addicted to shopping, I certainly have a lot of stuff in our house. 

There became a point where I said, OK, this won’t work so. I think I think you just must take a look at where you put your money because that’s important. You know, if you want to have healthy company, have healthy money practices in your personal life, you know you want to have healthy practices in your personal life. Make sure those practices are healthy. And fair and equitable in your company. 

It’s all connected. 

Oh, I fully agree. When I was still in the Navy, we got to a point early in our 20s where credit cards became a problem and I think this happens to a lot of young people. I’m not a fan of the blame game, but I think I feel like so many families just don’t talk about that sort of thing. You leave a house, and the house has been created and built and filled full of stuff. But it took 30 years to accumulate that stuff. And when you leave the nest, you go and you try to build something based on example, whatever that looks like so you remember how many times you went out to eat in a week.

You remember how you know. What kind of things? You buy at the grocery store, and you look at the prices and you’re like I can’t afford anything more than Rahman, but if they lie to themselves and they say I can swipe this and just make a monthly payment eventually that thing gets larger than you can repay. 

I know on college campuses this happened to me.

Credit card companies show up with their tables because we are victims, and there’s not always the guidance for that. But you know, one of the things that I tell our kids over the years and what I tell other young people is that you might want certain things that you see. 

Those of us who are established have but remember took a lot of years to have that I didn’t come right out of the box with what you think you see. 

I had to go without and make sacrifices to get to that point. But you know, we’re in a world where everything is immediate and sometimes people judge their success on what? You have, I mean look at social media. What people put on social media to make it seems like all they have. 

Never tells the whole story

No, Nope, you’re lacking somewhere else. 

What you don’t hear is that more than 80% of millionaires are the first generation. What you don’t hear is the average millionaire, who never earned more than $75,000 in a year invested in it built up over time what you don’t see on Instagram is the fact that they rented a set, specifically for a photoshoot that day to make it look like what it is.

What you don’t see is the average millionaire drives a 6-year-old car that never costs that much in the first place. There are too many people out there trying to look at the part without being the part. And I couldn’t understand why they might feel that way. But that doesn’t get them to the goal we worked on. 

We got ourselves in debt and worked our way out of debt. Paid it off, spent a good decade helping other people with their finances, and then we were coming up on the end of my Navy career. I knew I’d be taking a pay cut, right? Going down and our focus was to make sure that everything in our land was in order. And the vehicles we had were paid off. We bought vehicles. We placed the ones we had within a certain amount of time. To ensure they were paid off when I retired just specifically so that person wouldn’t be there. 

So, we’re living right now. You know me. My wife had brain surgery. She’s not working well, no. She just started. She’s there today. Today she’s there. Just got back, but it’s been. It’s been 4 1/2 months since she worked. 

And my paycheck went down to less than half of what it was with all the extra benefits have coming in. But if we hadn’t taken the time to position ourselves to do that, we’ve got a healthy checking in more than healthy savings and I’m more than a healthy investment plan and all took time to get to the point of where it is, and I made.

I don’t know if you notice I made a boatload of mistakes. Tons of mistakes. There was a point in our lives where if I saw it in my checking account, I was like I’m they’ll spend it on some whatever crap I remember my wife taking our son to the grocery store or whatever, and he’d come back with a little car.

Right? 

And it was cute a couple of times. And I was like babe, he’s got like a whole thing full of these cars. She said, well, I just feel bad you don’t have this stuff that we had this then there’s like I was like I understand you feel that way we have enough. He has enough because currently what we’re teaching is that every time he goes out, he gets to get something. 

Yeah, yeah. 

And that’s not what we’re trying to reinforce. What we’re trying to do, and I remember when he got a little bit older, and he was asking about toys and I looked at him it’s like “look buddy, we can buy anything and everything at the store if we wanted to. Is that going to make your life any better? Is it going to make you feel any better? Because you’re going to play with this stuff for two days and never touch it again, right? So, what is here really has a value that you want to put your money into?”

He was like. “Huh, like we can get anything?”

“I mean we can. I’m like do you want it? What things do a friend have? Do you want to try it? See if it’s worth it.” 

He’s like, “huh? That’s interesting. Like I do have a friend that has that. He went over and tried it. He’s like, yeah. I’m so glad we didn’t buy it. It was fun for 10 minutes and after that it sucked.”

Yeah, yeah, well, you know interesting concept because we would do that over the years with cars like. So, if there was a certain car that we thought would be kind of interesting to have, or so we would rent that car when we go on vacation and then be like, oh, that’s a piece of junk. And because you like you, you know you try it out first. 

It’s prudent and I, especially through COVID all the issues with people buying cars and then or you could get cars and now people are starting to get smart about used cars. So, when I would bring my car in for maintenance. Hey, you want me to sell you a car? 

Like no. We’ll give you a top-up. No, I’m happy with mine’s paid off and I take care of it. No, thanks. 

Yeah, I get the same. 

I bought a GMC Sierra several years ago for 23,000. Paid it off and put another 40,000 miles on there as they called me. We’ll give you 31. 1000 for this truck now and I’m like I like the dollar amount. But then I have to go get a new one I don’t want. Another payment I don’t want another like what am I going to replace? 

Right? 

With the market, where is I? Like I can’t do it. Plus, my truck is great. Yeah, driving it right now on my Rd. Trip like why would I? What’s the? What’s the benefit like oh, you can get a $60,000 truck? It’s not twice as good as the truck that I have. 

Well, you know at. The beginning of COVID. I felt like I had bought a new car because there was a long time. I didn’t go anywhere, so I got in the car at one point I’m like. Where’s that? And so? It was kind of funny. 

Gosh, I have a new car. 

I’ll go ahead with this thing with he’s got a motorcycle he’s got an auto shop. He’s got a bunch of stuff. He’s like, “I got the itch, I won’t like a new bike.”

I was like “do you want a new bike or is there a thing or two you could do to your current motorcycle that you get that feeling of a new bike?”

He took off the fenders in the gas tank and repainted them. He went and bought a fancy new seat and then he made a Sissy bar. Sissy Bar goes off like the back axle and goes up and makes a big loop or it’s there are a couple of different designs and he hand fabricated one of those. And painted it.  

You put it together. It cost him like. 300 dollars, he had a whole new bike, a whole new vibe. A whole new feel, and he felt great, right? 

My wife wanted granite countertops. I understand the allure of granite countertops or whatever. The problem is, we just don’t have this money line around. Maybe we have 75 square feet of countertop in the kitchen. I’m not dropping it was like 100 bucks a square foot or more. I’m like I’m not doing it. She found a cool paint system where she would lay down, urethane and sponge paint this stuff on, and then seal it. It looks amazing. Amazing no one knows unless we tell him. No one knows it’s painted ’cause it looks. 

Ridiculous. 

Wow, 150 bucks. You know what? I mean. That’s fabulous, that is fabulous. 

Are you looking for a new thing or are you looking for a new feeling?  Right? What is it that you’re searching for? What is it that you’re looking for? 

We have certainly done a lot of repurposing in the House. 

We also chopped remnants for marble countertops, you know if we swapped out some countertops, you won’t believe how much money you save like when I watch HDTV. My wife and the people who love granite countertops look at each other like come on, are you that stupid? 

So, people don’t know what you have to feel. 

There are other ways to do it, right? They maintain them and reseal them. 

What people need to understand about the healing journey

Right? They’re not without their woes. When you wrote this book. It was a lot of bits about your journey and you talked about the healing that you went through. What about your journey? Do you want other people to understand? 

If there’s something in your life that matters to you. Don’t give up. Don’t give up on it. You know in 30 years, 30 plus years of having my company there were so many economic downturns that I could legitimately have said, “I’m done” and no one would have thought otherwise because so many other people were done.

I believed in what we did and what we stood for and my abilities. And recreate it. If you will, that’s I think part of our sustainability is that we’re always looking at what’s the opportunity. How can we be even better? How can we change for the good that type of thing for I feel, especially when it comes to leadership? If you just don’t give up, you know leaders. 

Today we have to be resilient, and that’s why all those other things in the book. About greed, financial health, and unpicking your poison all that wrapped together make you a healthy leader, so you can see. And here is clearly what’s needed. 

I love it. 

I love that if you could give one piece of advice to someone that’s currently working at a company. But wanting to start their own, what might you tell them? 

Take some quiet time. Whether you’re sitting at a computer, or you sit out, you take out. 

It could be a big easel pad, whatever it could be, a journal, whatever it is start writing out what you want to do? Create a pro and con list and if you’re the only one that’s seeing it, it doesn’t matter what’s on that list. It doesn’t matter how wacky you think your idea is, just begin to write it out, because when you take that quiet time and you start thinking, wow. Maybe I can. Do this or you know I always say what? What small change could you make or what small step could you take that could bring you closer to something you want? You don’t have to go resign tomorrow. 

You don’t have to go sell your house and move into whatever. Try something small, test it out, and see how it feels. Confide with a buddy, someone who. Do you trust me? 

Is it the first thing they try? Is it going to work? 

Heck no. 

Not even close, right? It’s going to be a disaster whatever they try. 

And it might, yeah, but like this. 

So, I think they’re going to be a lot of data collection and we’re like, well, that didn’t work, I mean like this. 

Yes, yeah. 

This works kind of well. I could tweak this and then you reformulate it and you give it a shot. 

A little bit better. 

That’s right, and how many nodes do you have to hear to finally get you in the door, but if I look at it that in the instance for business it’s no for now. Just know for now, but if I hear no OK, I’m going to respect the no. Let’s know for now. 

The fakers and the takers

That’s right, one more thing, I wanted to look at. I love looking at all the subtitles in your books. One section is dedicated to the fakers and the takers. Tell me about it. I got to know about the fakers and the takers. 

We all have them. 

We have all been exposed to people that say they’re one thing and they are not the ones that will just tell you, oh I’m such a giver, but they’re taking you to have to pay attention. I certainly had that occur in my professional life and it was very costly both financially and emotionally and detrimental to my company. 

But when I mustered up the courage to say. “Enough” and stopped that behavior. It changed everything around, but you have to just open your eyes and tell yourself honestly with yourself about what you see because if you keep sweeping it under the rug, it’s just going to get worse. It always does. 

Understanding what the dynamic is of where you’re at and is it getting better or is it getting worse? If it’s getting worse, can it be fixed? Or does it have to be replaced? 

Right or can it is you trying to fix it because you want to avoid the inevitable? I’ve been there too now, no. 

A lot of medicine and treatments and therapies and physical therapy is trying to delay surgery. Sometimes just got to go under the knife and get it done. 

That’s true.  You do, yeah, that’s true. 

Betsy, I want to thank you so much for being my guest today, providing so much value, and giving us a little insight into your book. Shake it off leadership. What is the number one best place for people to connect with you? 

If you go to my website betsycerulo.com, you’ll learn more about the book. You can also get a free download, a workbook of the book that will give you give you some exercises that I think would be a good start for you to taking some of the steps that we’ve talked about. You can email me at info@betsycerulo.com and you could go to mine. Corporate website adnetp3.com to learn more about what we do across the country for our customers. 

Thanks so much for being my guest. 

It was a pleasure. And thank you for having me. 

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