The Eight Principles of Sustainable Fundraising with Larry Johnson

If you learn these eight principles of sustainable fundraising, your nonprofit will grow to the next level and exceed your expectations.

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Conversation Highlights

{00:33} Introduction to Larry Johnson
{07:16} Principal #1 Donors are the drivers
{12:11} Principle #2 Begin at the beginning, that is, create a message
{19:55} Principle #3 Leadership Leads
{26:22} Principle #4 Learn and plan
{32:13} Principle #5 Train the trainer
{36:32} Principle #6 Divide and grow
{40:21} Principle #7 Renew and refresh
{43:23} Principle #8 Invest, integrate, and evaluate

Remarkable Quotes

We train people on how to build a metaphorical pipeline that brings their donors closer to them emotionally.

Larry Johnson Tweet

Your goal is to be in that navigation seat and then you can help that person navigate their philanthropy.

Larry Johnson Tweet

It's not just a handout, they're investing in you.

Larry Johnson Tweet

You must be able to get recurring donors, the best time to do that is within 13 days of first contact.

Travis Johnson Tweet

Larry Johnson Bio

Larry Johnson, founded The Eight Principles™, believing in the simple, the practical, and the joyful. He is the author of the award-winning book, “The Eight Principles of Sustainable Fundraising,” and has been named to the top 15 fundraising consultants in the US and Canada by the Wall Street Business Network. The Association of Fundraising Professionals named Larry, Outstanding Development Executive of 2010.

Larry’s thirty-year career spans both program development and capital fundraising. After serving with the nation’s leading consultancy, he served four institutions of higher learning as chief advancement officer. He has led successful capital funding efforts which were local, regional, and national in scope with objectives ranging from $650K to $200M.

He serves on both nonprofit and corporate boards including, the advisory council of The Carter Center and the Philanthropy of the 39th President of the United States. Larry has coached the staff and volunteers of hundreds of nonprofit organizations in the United States, Canada, and Great Britain.