What is Social Media Strategy and Why Should You Care?

We are starting a series on Social Media and Nonprofits. I want us to explore what role social media plays in nonprofit work through strategy, how to use it efficiently and effectively through the Donor Journey, how to set your social media up for success through The Social Media Worksheet, and what mistakes to avoid with your social accounts. 

 

A New Nonprofit’s Social Media Strategy to Gain Funding

It’s no secret that social media is a powerful tool. Whether you’re a for-profit business or a nonprofit, social media can help you reach your goals. For nonprofits, social media can help with fundraising, donor relations, organizational branding, and more. But it’s not as simple as setting up accounts and posting away. You need a strategy if you want to make the most of social media for your nonprofit. In this article, we’ll discuss the basics of nonprofit social media strategy and give you some tips for getting started.

 

Topics discussed in this episode: 

– Start with Strategy [00:02:00]

– Purpose and Goals [00:03:00]

– What Are Your Strategic Reasons? [00:06:00]

– Where does this platform fit into your funnel? [00:07:30]

– Determine your platform. [00:12:15]

 

Episode transcript 

Explore Further: 

– Join The Nonprofit Founder’s Club™ free Facebook Group

– Download the free A Founder’s Guide to Building a Nonprofit Without Being the Sole Funder

– Join the email list that gives you more tips and information monthly

–  Check out the Nonprofit Founder’s University where you can get courses to help you build your nonprofit.

–  Want to get support to implement all the things? Join the Nonprofit Founder’s Society today.

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