An interesting corporate giving trend emerges post-COVID…
Although corporate giving remains a small slice of the philanthropic pie in the U.S., it still represents an alluring opportunity for most nonprofits. Corporate gifts often lead to individual support, legitimacy, and earned media attention. In this interview, Stephanie Brown, CFRE shares an emerging trend following the COVID-19 pandemic: the move of corporate giving from sponsorship to straight support. Listen to hear this philanthropic trend’s pros, cons, and possibilities.
