Key Takeaways:
Lunch and Learn is a strategic, low-pressure event to move potential donors through awareness, interest, connection, and action stages by providing a welcoming, informative one-hour introduction to your organization.Consistently host monthly events with personal invitations from board members, volunteers, and donors, focusing on high-level impact stories and testimonials rather than detailed program descriptions.Create an engaging session that allows attendees to introduce themselves, hear about your organization’s mission, and feel valued without any fundraising pressure.Follow up personally with every attendee, capturing contact information and being open to potential relationships, understanding that not everyone will become a donor but may become an advocate.
“Nothing gets smiles on screens and souls in seats more than a personal invitation.”
“Keep it tight, keep it to an hour, keep your promises, get to know everybody in the room, and then allow after your presentation for cross communication, so that other people in the room get to know each other.”
“The thing about I want you to remember the most is that we all leave feeling good. They felt good for having gotten to know you. You felt good for having gotten to know them. Because they felt seen and didn’t feel pressured, they’re more likely to invite or suggest doing this to other people.”
– Maryanne Dersch
Ask for and receive all you want, need and deserve without feeling rejected, ineffective, or pushy. Learn to manage your mindset, lead yourself and others more effectively and have the meaningful conversations that drive your most important work.
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