Today’s episode walks you through the Social Media Planner for nonprofits so you can get clear on your social media purpose and goals, your accounts, your audience, and everything you need to make the most of your nonprofit’s social media.
Topics discussed in this episode:
– Doing this now keeps you focused, consistent, and intentional on social media [01:16]
– What is the Purpose and Goals [1:56]
– Where does this platform fit into our donor funnel? [5:00]
– What are the organizational goals this account supports? [8:09]
– Who do we want to reach? [8:51]
– What are your goals for this channel? [9:25]
– Positioning Statement [11:00]
– Post Types [17:50]
– ACT-R [20:21]
Resources mentioned in this episode:
– Donor Funnel
– Positioning Statement Template
(Nonprofit’s Social Media Channel) helps (market) with (problem) by (solution) so (transformation).
– Domino Belief Template
(Vehicle) is the (superlative) way to (outcome).
– Ideal Donor Challenge can be found in Nonprofit Founder’s Club™ free Facebook Group
Episode transcript: S2Ep8: Getting Clear: The Social Media Planner
Explore Further:
– Join The Nonprofit Founder’s Club™ free Facebook Group
– Download the free A Founder’s Guide to Building a Nonprofit Without Being the Sole Funder
– Join the email list that gives you more tips and information monthly
– Check out the Nonprofit Founder’s University where you can get courses to help you build your nonprofit.
– Want to get support to implement all the things? Join the Nonprofit Founder’s Society today.
