Today’s bonus episode is all about email marketing for the nonprofit. Bobby Klinck is an email marketing expert who goes through why email marketing is important to nonprofits and the different emails a nonprofit organization needs.
We talk about how email can strengthen relationships and turn your list into donors and advocates.
Bobby also talks about his new book Email Marketing that Doesn’t Suck and his special offer to us if we buy his Kindle Edition for .$99 this week only! He is also holding a Live Virtual Event FOR FREE if you buy his book the week of May 3rd. And you will get a seat at my table so we can get your emails written.
About Bobby Klinck
Bobby is a Harvard Law Grad turned entrepreneur who built a thriving multiple six-figure business selling the most boring thing ever (legal templates) primarily through email. In the process, his emails have built a cult following because they’re actually fun to read. Bobby is my business coach (yes, even I need a coach and mentor) and I have asked him on today to share his insights to email and how the nonprofit can use it.
Topics discussed in this episode:
– Bobby’s Journey from Boring Lawyer to Rebel Online Entrepreneur [00:03:11]
– Importance of a Company’s Brand Presence [00:12:00]
– How Founders Start as the Brand Voice [00:13:14]
– The Purpose of Email Marketing [00:14:43]
– How to Approach Email [00:18:53]
– Using Email Marketing to Build Relationships [00:20:15]
– Making People Ambassadors [00:26:20]
– How Bobby’s Email Methodology Comes from Principles of Marketing, Psychology and Messaging [00:27:49]
– The Email Jouney Your Donors Travel [00:30:30]
– The Structure of Your First Email [00:31:40]
– The Welcome Sequence [00:35:10]
– Your Regular Emails [00:37:37]
– Fundraising Emails [00:39:25]
– Email Newsletters [00:31:40]
– Bobby’s Special Offer to You [00:54:37]
– The Free Email Event and Offer Just for You [00:57:11]
Explore Further:
– Join The Nonprofit Founder’s Club™ free Facebook Group
– Download the free A Founder’s Guide to Building a Nonprofit Without Being the Sole Funder
– Join the email list that gives you more tips and information monthly
– Check out the Nonprofit Founder’s University where you can get courses to help you build your nonprofit.
– Want to get support to implement all the things? Join the Nonprofit Founder’s Society today.
Bobby’s Links
www.bobbyklinck.com www.bobbyklinck.com/bomu Email Marketing That Doesn’t Suck
