Founder and CEO of Simple Strat, Ali Schwanke, joins the show to share marketing lessons for your business and to discuss the future of marketing. How has marketing been watered down and what can you do to rise above the competition? What lessons can you take from big brands and apply to marketing in your business? And how can you find the fun in your business? Ali, Camden, and Otis answer these questions and dive into a lot more in this fun episode.
More About Ali:
Ali is the founder, CEO, and Marketing Strategist of Simple Strat. With a fierce strategy mind, she helps clients approach marketing from a business perspective. As an entrepreneur, Ali has a proven track record of marketing success and coming up with innovative ideas and campaigns that drive demand.
Simple Strat:
https://simplestrat.com/
Hubspot Hacks:
https://www.youtube.com/hubspothacks
https://www.linkedin.com/in/alischwanke/
https://www.linkedin.com/company/simple-strat/
Chapters
0:01 – Intro
1:08 – Finding the Fun
8:12 – Med School to Marketing
12:18 – Band-Aid vs Surgery
18:22 – Education Marketing
22:37 – Future of Marketing
37:40 – Storytelling
40:43 – Learning from Big Brands
43:54 – AI in Marketing
54:00 – Close
