Is your nonprofit brand outdated—or just unclear? In this episode of A Modern Nonprofit Podcast, branding expert Steven Picanza joins Tosha Anderson to explore what modern branding really means for nonprofits. Discover why your brand is more than a logo, how to simplify your messaging without losing impact, and why your website might be pushing people away.Steven breaks down the key differences between voice and tone, how to build brand culture internally, and how to attract individual donors in a world where grant funding is increasingly unstable. Whether you’re just starting to think about your branding—or planning a full rebrand—this episode offers a clear roadmap for nonprofits ready to modernize.Topics covered:How to serve multiple audiences without overwhelming themClarifying your verbal identity and toneBranding as an internal culture-building toolBudget-friendly tips for evolving your brand without a full overhaul#nonprofitbranding #nonprofitmarketing #brandstrategy #donorfocused #verbalidentity #thecharitycfo #anewbrand
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Website: https://www.stevenpicanza.com/
Youtube: @Picanza
LinkedIn: https://www.linkedin.com/in/stevenpicanza/
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