In this episode of the Events Demystified Podcast, host Anca Platon Trifan, CMP, WMEP sits down with Pierre Metrailler, CEO of SpotMe and Onomi, to discuss the current landscape and future of pharma event technology. They talk about the inefficiencies in current event methodologies, the integration of AI and automation, and the importance of education and engagement in medical meetings. Pierre also shares his personal journey and extensive experience in transforming pharma customer engagement through innovative technology solutions.
Key takeaways include the importance of moving beyond traditional models to more interactive and engaging formats, the crucial role of compliance, and the potential of AI to reshape the industry.
Don’t miss this essential conversation for anyone involved in the pharma or life sciences space.
GUEST BIO
Pierre Metrailler is an event technology pioneer with over 20 years of experience. After joining SpotMe in 2001, he expanded the company’s vision from hardware-based networking devices to comprehensive event engagement solutions. He led the company’s transformation to a SaaS platform in 2011, with a strong focus on enterprise customers. As CEO since 2016, Pierre has pursued a CRM-first strategy and addressed critical industries’ unmet needs, launching Onomi, a customer engagement platform for life sciences. He holds degrees from the Swiss Federal Institute of Technology, Lausanne and INSEAD.
🔍 Topics Covered:
00:00 Introduction: Pharma Event Spending 01:51 Meet the Innovator: Pierre Metrailler 03:19 Pierre’s Adventurous Spirit and Leadership Lessons 06:31 The Journey of SpotMe 10:02 Leadership Insights: The Salt Shaker Theory 15:11 Understanding Pharma Meetings 21:28 The Evolution of Pharma Meetings 29:07 A Memorable Event Experience 30:34 Challenges in Adopting New Technologies 32:54 Compliance in Pharma Events 35:21 Innovative Solutions for Pharma Meetings 42:23 The Role of AI in Pharma Events 45:55 Introducing Onomi: Streamlining Pharma Events 53:36 Advice for Pharma Event Planners 55:52 Conclusion and Final Thoughts
Connect with our Guest at the links below:
Pierre Metrailler’s LinkedIn https://www.linkedin.com/in/pierremetrailler/
Connect with your Podcast Host at the links below:
Speaker website: https://ancaplatontrifan.me/LinkedIn: https://www.linkedin.com/in/ancatrifan/Instagram: https://www.instagram.com/anca.platon.trifanInstagram: https://www.instagram.com/fit.mindful.maven/Instagram: https://www.instagram.com/eventsdemystifiedpodcast/
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“Events: demystified” Podcast is brought to you by Tree-Fan Events, a leading woman-owned boutique event planning and production agency offering a comprehensive approach to event management and production, with a focus on enhancing the attendee experience with the #FIT4EVENTS framework for a holistic event cycle in order to create memorable events.
Original Podcast Music written and produced by Fable Score Music.
