In this episode of the Events Demystified Podcast, host Anca Platon Trifan kicks off the 10th season with a dynamic conversation with Nicole Jacobson, Senior Director of Marketing and E-commerce at PC/nametag.
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Nicole shares her wealth of experience in strategic planning, digital marketing, and building high-performance teams. The discussion focuses on budget-friendly marketing tactics and metrics for small businesses, creative content creation, and leveraging technology effectively. Tune in for practical tips on making a significant impact with limited resources, and learn how Nicole blends fun with her professional expertise.
00:00 Welcome to Season 10
00:56 Introduction to the Podcast and Host
02:09 Guest Introduction: Nicole Jacobson
02:55 Nicole’s Unique Background
06:38 Journey into the Events Industry
09:01 Marketing Strategies for Small Businesses
12:44 Key Metrics for Marketing Success
16:16 Social Media and Marketing Analytics
19:05 Effective Marketing Strategies
25:01 Exploring Different Platforms
30:22 Embracing Authenticity in Marketing
31:10 Creating Engaging Content: Tips and Strategies
31:33 Sponsor Shoutout: TreeFan Events
32:24 Welcome Back: Budget-Friendly Marketing Strategies
33:09 Content Creation: From White Papers to Quick Videos
38:31 Leveraging Technology for Marketing Success
41:55 SEO and Keyword Strategies for Small Businesses
45:38 Connecting with Customers and Industry Insights
51:18 Balancing Work and Wellness in the Events Industry
55:44 Final Thoughts and Farewell
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Full Episode and Notes: https://eventsdemystified.com/
Thank you for being a part of this journey. Until next time, stay inspired and be the change you wish to see. #EventsDemystifiedPodcast
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